Entertainment Education (EE) is a communication strategy that uses the power of entertainment to educate, inform, and influence audience behavior. It is a way to use popular media such as television, radio, and theater to deliver messages about social issues and encourage positive behavior change.
Three examples of Entertainment Education include:
- Telenovelas (soap operas) with educational themes, such as promoting family planning, preventing HIV/AIDS, or addressing domestic violence. These telenovelas often include characters dealing with these issues, and the audience can learn about them in an entertaining way.
- Educational dramas or films, such as „An Inconvenient Truth“ which aim to raise awareness and educate people on climate change, its causes, and potential solutions.
- Public Service Announcements (PSAs) that aim to educate people on a wide range of social issues, such as road safety, anti-smoking, or health awareness. These PSAs use the power of entertainment to grab the audience’s attention and deliver a message in a creative way.
Telenovelas (soap operas)
Educational dramas or films
Public Service Announcements
The concept of Entertainment Education (EE) can be applied to corporate training in several ways:
- Using storytelling: By using storytelling in corporate trainings, the information is presented in a more engaging and memorable way. This can include role-playing, case studies, and interactive scenarios to help employees better understand and retain the information.
- Using popular media: Using popular media such as videos, music, or interactive games in corporate trainings can make the information more engaging and interesting to the employees. This can include videos that demonstrate a particular skill or process, or interactive games that test employee’s knowledge on a particular topic.
- Using gamification: Incorporating game elements such as points, badges, and leader-boards in corporate trainings can make the training more interactive and engaging for the employees. This can include interactive quizzes, simulations, or challenges that test employee’s knowledge and skills.
- Using humor: Using humor in corporate trainings can help reduce stress and anxiety, and make the information more memorable. This can include incorporating jokes, puns, or funny videos in the training materials.
- Using real-life examples: Using real-life examples in corporate trainings can make the information more relatable and understandable for the employees. This can include case studies, real-world scenarios, or examples of best practices in the industry.
By applying the concept of Entertainment Education (EE) to corporate trainings, companies can create more engaging and effective training programs that increase employee engagement, knowledge retention, and performance.